College basketball fans can now catch all 63 games of the NCAA Division I Men’s Basketball Championship from the first round through the national championship even when they’re not in front of a TV. AT&T*(NYSE:T) today announced live NCAA Division I Men’s Basketball coverage available on AT&T Mobile TV as the result of AT&T’s agreement with CBS and FLO TV , which powers AT&T Mobile TV.
Beginning March 19 – the beginning of the first round – AT&T Mobile TV subscribers will be able to catch every shot, steal, slam dunk and buzzer-beater directly from their cell phones through up to four additional seasonal channels aired by FLO TV. Coverage will include game highlights, score recaps and analysis from CBS Sports in broadcast quality on users’ cell phones — similar to the experience of watching from their home TVs.
AT&T is offering new AT&T Mobile TV subscribers a two-month free trial**, as well as a special promotion on one of its most popular AT&T Mobile TV compatible handsets, the LG Vu, currently on sale for $49.99 after mail-in rebate.
In addition to exclusive coverage of the men’s tournament, subscribers enjoy mobile access to full-length television programming and sporting events from several leading entertainment brands.